Alida Boer is a beauty queen from Guatemala who quit modeling for entrepreneurship. During a trip to Honduras to give a talk on sustainable fashion, Alida kept hearing about a local product that was "a miracle for hair loss." Skeptical yet desperate, she tried the famous batana oil everyone talked about. It was rustic and unfamiliar, but it worked. Her hair stopped shedding. It felt softer and looked shinier. And, best of all, she noticed baby hairs. 

She couldn't help but share her discovery. When friends and family reported similar results, she realized that she needed to start Nole to share this ingredient with the world. Nole is one vegan, pH balanced, cruelty-free, paraben-free, sulfate-free, silicone-free, salt-free, phthalate-free, cold-pressed and, of course, plastic-free.